Targeted TV spots in SPORTMASTER shops
SPORTMASTER runs 18 nationwide campaigns a year. These campaigns are also promoted on in-store TV monitors in the shops. In-store TV generates turnover and satisfied customers, but it may also frustrate customers and employees if the system – as was the case before – shows spots featuring items that are no longer in stock in the shop.
Only spots featuring items that are in stock
The solution was to have EG Retail integrate the in-store TV system with the inventory management system. This enables SPORTMASTER to run campaigns centrally and at the same time ensure that only spots featuring items that are actually in stock in each shop are shown.
Easy management saves time and optimises exposure
Shop managers can easily edit the system's playlist, e.g. in connection with local campaigns. This is done directly from the shop system, which saves a lot of time and ensures that the right products receive extra attention.
We save many man hours every day, both at the head office and in the shops.Sport Danmark.
The in-store TV system often advertised items that were out of stock in the shop. This frustrated customers as well as employees.
The in-store TV system is now integrated with the inventory management system, which ensures that items that are not in stock are removed from the playlist. Now, only spots featuring items that are actually in stock in each shop are shown.
The system has increased SPORTMASTER's customer satisfaction and may also lead to an increase in turnover. Editing the local playlist in the shop system is easy, e.g. in connection with local campaigns.
Sport Danmark is the chain head office of SPORTMASTER, Denmark's largest and most popular sports chain with more than 100 shops and over 1,000 employees. The chain also has a fast growing online shop and customer club.