The new mobile tool for sales representatives
Since we live on life style, we have an obligation to use the solutions that are current state of the art. The new iPad app makes it a lot easier for us to achieve open doors when we meet new customers.Rene Toft, CEO, B&C Textiler
EG A/S has just launched the first iPad app, which has been developed specifically for sales representatives in the fashion and textile industries. According to B&C Textiler A/S, who started out with 20 licences, this solution means major improvements in terms of both presentation and customer service and order handling, reporting and inventory management.
"The new EG iPad app solution is definitely fit for the future," says Rene Toft, CEO at B&C Textiler, who followed the test phase closely and were one of the first people to buy licences. "Our sales representatives are very enthusiastic and find this a fantastic idea. The customer gets a much more attractive presentation of the items, and the sales representative can easily check inventory and enter the order directly from the customer site. At the main office, we are always fully updated on the activities taking place all over the world.
In addition, the EG iPad timing was absolutely perfect for us. It meant that we did not have to upgrade and replace all our sales laptops, and instead we had a much easier and more elegant solution."
Use of the app can be learned in 5 minutes
One of the first things you notice about the new iPad solution is how easy it is to start using it. The iPad and the application start in no time, and the user interface is very appealing. You immediately want to start browsing around, and it is amazingly easy to find what is relevant.
Optimised customer service – on site
The iPad app also offers a number of significant advantages regarding customer statistics and order management. Even though sales representatives are on the go, they can check all information about customers and items in the company database any time. Using search functionality, the relevant information can be found in no time.
In preparation for a visit, the sales representative can e.g. check the sales statistics and visit reports to see what the customer bought in connection with previous visits, whether payments were made on time, etc. During the visit, the sales representative can immediate answer whether a specific item is in stock and when it can be delivered. Orders are entered directly in the main system from the iPad, and items are reserved for the customer at the exact moment when the sales representative pushes the button. At the same time, the main office can keep track of everything in real time and have total control of the inventory and new orders.
Not all sales representatives or agents are equally IT minded, and with a large "fleet" of laptop computers distributed across all of Europe, it is a major challenge to keep everyone completely updated with the latest software. In addition, many sales representatives will soon give up and write orders by hand in case of technical problems.
The new EG iPad solution is incredibly easy to use – there is a learning time of only five minutes. At the same time, it is always online and gives fast access to relevant data from the ERP system. In addition, orders can easily be entered directly in the system in connection with customer visits.
The customer gets a better overall experience when the sales representative can present the items on an attractive screen and simultaneously see the inventory status and enter orders directly in the ERP system. At the same time, the main office no longer has to handle the many handwritten order notes that previously had to be entered manually.
B&C Textiler A/S designs and sells clothes for women under the brands INTOWN and MISS BARON. The four annual collections each have a common concept that includes jackets, knitwear, skirts, trousers, jeans, shirts, tops and outerwear. The company was founded in 1979 in Sønderborg in Denmark and currently has more than 4,500 m2 of office and warehouse facilities there. This internationally oriented company has now reached an export share of more than 75 %.