We have a much better overview now, with all our customer information in one place.Kim Eland, accounts manager, Bornholms Tidende
Bornholms Tidende has improved its customer service with the Subscription Newspapers industry solution for subscription management.
Bornholms Tidende has existed since 1866 and currently has more than 75 employees. The newspaper is published six times a week and is printed in 12,500 copies.
The majority of the copies are distributed on Bornholm, but the newspaper is also available in Copenhagen and at other sales sites in Denmark. Bornholms Tidende also publishes the weekly Rytterknægten and two different tourist brochures. The subscription solution from EG Media handles all subscribers.
The Subscription Newspapers industry solution for subscription management is integrated with the existing Microsoft Dynamics NAV system used by Bornholms Tidende and replaces an old DOS-based solution.
"We were no longer able to meet the customer demands for service because our previous system was not very well integrated and required a number of manual processes. When a customer called, we were not able to quickly create an overview of the customer's activities. This is why we decided to replace the system," explains Kim Eland, account manager at Bornholms Tidende.
"With Subscription Newspapers, we now have a complete overview of the customer. In addition, it is integrated with our financial management system, which means that we have been able to reduce the number of workflows. As a result, we are able to improve our service, target our promotions and eventually sell more to the individual customer," Kim Eland continues.
Integration with Dimaps
EG Media cooperates with Dimaps, who is a leading supplier of GIS and distribution programs. This enables Bornholms Tidende to handle all relevant data about distribution, routes, street segments and distribution types.
"The system gives us a quick overview of newcomers and leavers, which forms the basis for the production of delivery materials, e.g. packaging slips and route descriptions for the carrier. This has made our daily distribution work much more flexible," says Kim Eland.
Continued cooperation in the future
Bornholms Tidende continuously works on improving its telemarketing activities. This is why the next step for the company will be to expand the solution with the marketing module. The marketing module in Subscription Newspapers gives telemarketing sales representatives access to the exact functionality that is relevant for their daily work.
"Our telemarketing employees want a simple and user-friendly system that can simplify their workflows. With Subscription Newspapers, the employees no longer have to spend time collecting information from several sources. Instead, they have all their information in one place, which gives them a much better overview," says Kim Eland.
The previous outdated system for handling subscriptions was inconsistent and required a number of manual processes.
The Dynamics NAV company solution in combination with the Subscription Newspapers industry solution to handle all the newspaper's subscribers.
Bornholms Tidende has a complete overview of its customers, and the integration with the financial management system has reduced the number of workflows. As a result, the service level has increased, and the promotions have become more targeted. This means that Bornholms Tidende can now sell more to the individual customer.
Bornholms Tidende has existed since 1866. Today, the newspaper is printed in around 12,000 daily copies and is published six days a week. The majority of the copies are distributed on Bornholm, but the newspaper is also available in the rest of Denmark. EG Media has delivered Subscription Newspapers, a Dynamics NAV-based industry solution, which is integrated with the financial management system used by Bornholms Tidende. In addition, the solution is fully integrated with the Dimaps distribution system and handles both subscriptions and distribution.