Lolland-Falsters Folketidende
The implementation was a success, and the collaboration with EG has been very proactive.Christian Bieletzki, IT manager, Lolland-Falsters Folketidende
In May '10, Lolland-Falsters Folketidende went live with EG Media's Subscription Newspapers solution. The solution handles the whole subscription process, including telemarketing, subscription management, campaign prices, invoicing and distribution.
Lolland-Falsters Folketidende has now gone live with EG Media's Subscription Newspapers solution based on Microsoft Dynamics NAV.
"When we started to look for a replacement for our existing system, we were looking for a solution that was more standardised and better integrated in our infrastructure", says Christian Bieletzki, IT manager at Lolland-Falsters Folketidende. He continues:
"As we were already running on a Microsoft platform, it was important to us that the new solution could be integrated in our existing server farm, in which we also use virtualisation technology. This has allowed us to increase our flexibility and reduce our operating costs. The implementation was a success, and the collaboration with EG Media has been very proactive. We are particularly looking forward to using the CRM part of the system as our old system did not offer many options in this area".
Overview of subscribers
All CRM and sales activities in Subscription Newspapers are fully integrated with the company's Microsoft Dynamics NAV financial solution, and this provides Lolland-Falsters Folketidende with a great overview of its subscribers. Furthermore, the subscription solution is integrated with Dimaps' distribution solution.
Challenge
Lack of a total solution for handling the CRM and sales activities of the subscription department.
Solution
EG Media's Subscription Newspapers solution.
Result
As Lolland-Falsters Folketidende was already running on a Microsoft platform, it was important that the new solution could be integrated in the company's existing server farm in which virtualisation technology is also used. This has allowed the company to increase flexibility and reduce its operating costs. The solution handles the whole subscription process, including telemarketing, subscription management, campaign prices, invoicing and distribution.
Lolland-Falster Folketidende
Company information
Among other things, the media group publishes the daily paper Lolland-Falsters Folketidende, which has more than 55,000 readers. EG Media has delivered a Dynamics NAV business solution for 15 users for handling finance and administration. Moreover, the solution contains the Lessor Løn payroll system and is also integrated with the Mpress advertising system. In addition, Lolland-Falsters Folketidende uses the Subscription Newspapers industry solution for handling the daily paper's subscribers.
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