Streamline your customer communication across all channels.
With advanced analyses of customer behaviour, you can create coherent customer experiences. Personal, precise and consistent communication, recognising each customer's unique requirements, provides the best omnichannel customer experience.
Create growth through targeted and coherent data-driven communication
Modern companies interact with their customers through many different channels. This generates a lot of data about each customer's interests and preferences. The amount of raw data is often large and unmanageable, and finding the golden opportunities can be difficult.
The customer experience must be coherent across channels if a company is to grow and stay competitive.
Omnichannel Optimiser gives you:
The tools to create an omnichannel customer experience based on detailed knowledge of your customers.
The ability to offer your customers a unified experience of your company – whether you interact by e-mail, by text message, through an app or in a physical location.
Data-driven communication with central management of data, analyses and messages that can be used across all relevant channels.
Save resources, and eliminate the need for an expensive infrastructure
Data are automatically uploaded and downloaded via a secure FTP connection, and the actual data analysis is carried out at EG's premises. This puts minimal strain on your company's time and IT resources – and there is no need to invest in an expensive infrastructure.
Get important insight delivered directly to your inbox
Omnichannel Optimiser is subscription-based and can be customised to suit your company's unique needs. When data collection has been optimised and systemised, data are typically exchanged on a weekly basis as your raw data are sent to EG for analysis.
Based on the data you upload, each customer's historical buying pattern and a number of other characteristics are used to calculate which next best offers each customer is most likely to accept.
We download the results to an environment in your company from which they can be integrated with other data and used in a dedicated marketing tool, so you can execute on all relevant channels.
You will typically receive the first results three working weeks after the process starts.